Pop Mart, the world’s leading designer toy collectible company, is taking its products in a new sensory direction. As the creator of popular blind box figures that create surprise and joy for fans of all ages, the brand is now combining collectible culture and lifestyle products by introducing fragrance and touch into its offerings.

From Shelf to Lifestyle

The expansion from Pop Mart debuts scented candles, perfumes, pendants, and figurines, with an indistinguishable scent as part of the character. Pop Mart is elevating the collectibles experience by creating an experiential narrative that incorporates touch and smell. The collectibles are not simply collectibles to sit on the shelves for display, but they can now inhabit one’s life through a scented candle or vertically through a pendant, which can be visually pleasing and fragrant.

Hirono Reimagined

Hirono is one of Pop Mart’s most popular figurines, with a lovely visual appearance and emotional narrative that expresses dynamic potential as a multi-sensory collectible. There is a real possibility that Pop Mart develops a Hirono Reshape 200% edition in a lovely lavender-vanilla aroma, perhaps a collaboration from Hirono × Le Petit Prince, in a pleasant atmospheric “night sky” aroma of jasmine. These ideas shift Hirono from a purely visual collectible into a multi-sensory collectible that evokes memory and feeling, with the aim of setting a mood, developing continued associations, and creating a unique experience that Pop Mart fans can engage with and experience through seeing, feeling, and breathing.

A Collectible Experience for All the Senses

Expanding these sensory experiences, Pop Mart has transformed what it means to collect. Collecting now is not solely limited to the excitement of opening a blind box, but also an experience that is sustained, bumping, and relatable long before it is opened. Further, with Pop Mart caring about not only retail product but collecting culture specifically interwoven, Pop Mart is changing how we think about collecting – That collecting will not solely develop on visual context only, but entirely a multi-sensory experience.